Tag: COVID Pivot

Masks On, Hair Done: How A Salon Survived Lockdown

Getting your hair done is a personal, face-to-face affair. You sit in the swivel chair and the stylist makes a masterpiece out of the mop on your head that you walked in with…or at least gets your bangs out of your eyes. And while you’re there, you might share more with them about your relationship struggles or work stress than you would with any other person you only see every six to eight weeks. But in a pandemic, that intimate…

Four Hours All to Yourself: Drop-in Daycare in a Pandemic

Tiffany Martinez is here to tell you: you’re not a bad parent if you’re sick of your kids, especially in this pandemic. Her business, Imagination Station, specializes in providing a nurturing environment in which kids can learn and play while the parents/caregivers get a well-deserved break. In this episode, Martinez shares how she persevered through many trials of 2020 — from precautionary closure due to COVID-19 and a PPP loan to moving and reopening under Centers for Disease Control and…

The Grand Opening: Cupcakes and COVID-19

When Yesenia Portes imagined her first year as a food truck owner, she pictured parking her mobile bakery at fairs, parties, and festivals to sell her gourmet cupcakes. But the coronavirus pandemic hit just two weeks after her grand opening. The owner of Sinful Decadence shares how she adjusted her business to thrive under the limits of COVID-19. Plus, we hear from Katlin McFadden — the director of the Women’s Business Center. Check out this episode!…